We usually think of 'berserk' behaviors, from apocalyptic rampages like mass school killings to ecstatic revels like Burning Man, as extremes of experience, outside ordinary lives.With rich evidence and fascinating detail, Farrell shows how contemporary culture has re-framed many varieties of the berserk into self-conscious strategies - 'styles' - of sensemaking and control. Still, Berserk Style amazes me, for its audacity, its clarity, and the scope of its stories and insights. "As a scientist studying the workings of information in society, I've tracked Kirby Farrell's trenchant analyses of literature and culture for over 35 years. Any book that does that gets my automatic thumbs up! Farrell's book will certainly be recognized as a valuable contribution within the field of cultural criticism, but also in American Studies, modern history, cultural philosophy, sociology, and other fields that seek to understand and interpret American culture and, more generally, the ethos of late capitalist society." - Daniel Liechty, The Ernest Becker Foundation "Reading Farrell's book really gets your juices flowing! I have already been able to use some of this material in classes to good effect, allowing an old-timer such as myself to make a meaningful connection to the young people's world of interests.
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